Follow-up that happens on its own, and stops the moment they answer.

Pick the moments that matter, like a quote sent or a missed appointment, and the right emails and texts go out on schedule. When the customer replies, the sequence stops and the conversation goes to your team.

That's our own business line, answered by the same kind of AI agent we build for you. Ask it what we do and how it would work for your business, or ask for a person at any point: you get your answers and hear the product working on the same call.

Trigger
Quote sent to Maya R.Backyard patio · $4,200
Day 0
    Maya replied by text“Can we do the 18th instead?”Sequence stopped. Reply sent to your team's inbox.

    Example sequence after a quote is sent

    Where follow-up slips

    The first message usually goes out. The second and third are the ones nobody has time for.

    Quotes that go quiet

    A quote goes out, the customer means to get back to you, and nobody follows up until someone else has the job.

    What we doMoving a deal to quoted starts the follow-up, by email and text, until the customer answers. CRM and pipelines

    No-shows nobody rebooks

    Someone misses an appointment and the slot is just lost. Nobody has time to chase them.

    What we doA friendly text goes out the same day with a way to pick a new time, and simple replies can be answered right away. AI chat and text agents

    Reminders after they said yes

    Someone books, and the old reminder still goes out. It looks like nobody is paying attention.

    What we doAny reply stops the sequence and the conversation goes to your team's inbox. One inbox

    Messages that sound like a template

    Generic follow-ups get ignored, and customers can tell nobody wrote them.

    What we doWe write every message in your voice, you approve it, and we watch which ones get replies. AI insights

    The follow-ups that matter in your business

    Every business has its own moments where follow-up slips. These are the ones we usually start with, and the kind of reply that stops them.

    "Sorry, crazy week. Is the install price still good?"
    A heating and air company, Thursday, 7 PM
    Starts when

    An estimate goes out.

    What goes out

    The estimate by email on day 0, a text on day 2 with a direct way to ask questions, then open dates on day 5.

    Stops when

    The customer replies, books or says no. This reply went straight to the office.

    After the job: a thank-you with the review link, and a maintenance reminder months later. How we set up home services

    "So sorry I missed it. Do you have anything next week?"
    A dental practice, Monday, 12 PM
    Starts when

    A patient misses an appointment.

    What goes out

    A friendly text the same day with a link to pick a new time, and an email a week later if nothing is booked.

    Stops when

    A new time is booked or the patient replies.

    Also runs: six-month recall reminders that stop as soon as the visit is booked. How we set up dental and medical

    "I read the letter. Can we talk before I sign?"
    A law firm, Wednesday, 6 PM
    Starts when

    A consultation ends without a signed retainer.

    What goes out

    The engagement letter and next steps by email the same day, then a text on day 3 offering a quick call.

    Stops when

    The retainer is signed or the client replies. This reply went to the attorney.

    Before it starts: your firm reads and approves every message. How we set up legal

    "On my way, be there by 5."
    A repair shop, Friday, 3 PM
    Starts when

    A job is marked finished.

    What goes out

    A text that the car is ready, with the total and your hours, then a reminder the next morning if it's still on the lot.

    Stops when

    The car is picked up or the owner replies.

    Months later: the next service reminder, based on what was done. How we set up auto

    "Two of us still need to sign. Can you resend the link?"
    A tour operator, Thursday, 9 PM
    Starts when

    A booking comes in.

    What goes out

    Confirmation with the meeting point and what to bring, then a waiver reminder two days before for anyone who hasn't signed.

    Stops when

    Everyone in the group has signed, or a guest replies.

    Weather day: a reschedule message to everyone booked, sent from one place. How we set up tours and rentals

    What sequences work with

    Sequences aren't a separate email tool. They start from what happens in your business and hand replies back to it.

    Live in about 2 weeks

    We find the moments where follow-up slips today, write the messages with you, and keep tuning them after they're live.

    Days 1 to 3We find the moments

    Quotes, no-shows, unpaid invoices, renewals: where follow-up slips today.

    Days 4 to 8We write the messages

    Emails and texts in your voice, with the timing for each step.

    Days 9 to 13You approve every word

    Nothing goes out until you've read it. We connect the triggers to your tools.

    About day 14It follows up for you

    We watch replies every week and adjust what isn't working.

    Guides on automated follow-up

    Questions about email sequences and automation

    Can it send texts as well as emails?

    Yes. Each step can be an email or a text, and texts follow the opt-in and STOP rules for business messaging.

    Do I get to see messages before they go out?

    Yes. We write them with you and nothing is turned on until you've approved every message.

    What if a customer replies to an email from last week?

    Any reply stops their sequence and goes to your team's inbox, however old the message.

    What can start a sequence?

    Moments in your business, like a quote sent, a missed appointment, an unpaid invoice or a renewal coming up. We connect those triggers to the tools you already use.

    Will customers get a reminder after they've already booked?

    No. A reply stops their sequence, and a booking or payment can stop it too, so nobody gets a reminder after they've already said yes.

    How is this different from a newsletter?

    A newsletter is one email to your whole list. A sequence is one-to-one follow-up that starts when something happens to that customer. We keep them separate: see Email marketing.

    Can you change a sequence after it's live?

    Yes. We watch replies every week and adjust the timing and wording of whatever isn't working.

    How is it priced?

    It's quoted for your business, based on what we build and run for you, with no per-seat fees. Get a quote.

    Automated follow-up in your city

    The quotes, bookings and appointments that need chasing look different in every town. See what we do where you work.

    Call it now. Then tell us where your follow-up slips.

    We'll send you a quote for the system. Most setups go live in about 2 weeks.