Privacy Notice

Sales Secret LLC (Chattanooga, Tennessee) runs this website and the Sales Secret platform. This notice says what we collect, why, who helps us, how long we keep it and what you can ask us to do. Questions and requests: privacy@salessecret.com.

Sales Secret wears two hats. On salessecret.com we decide what is collected about our own visitors. Inside the platform we handle our clients' customer and visitor data on their instructions; for that data the client is in charge and their own privacy notice applies, with ours as the processor's description of what happens.

What we collect on this website

What you do on the site. The pages you open, the buttons and links you tap, how far you scroll and how long you stay. We record what a button says, never what you type into a form until you send it.

A random id in your browser. To tell one visit from the next we store a random id in your browser's storage. It is not your name and it does not follow you to other companies' websites. In countries where the law asks us to, we only store it after you accept it in the privacy banner.

Your approximate location. We read your IP address to work out roughly where you are (city and country) and whether you are on a phone or a computer. We keep only the first part of the IP address, which is not enough to identify a single device.

A short written summary for our team. Software reads the record of a visit and writes a few plain sentences for our staff: what the visitor looked at, where they stopped and what they most likely wanted. It is written by an AI service that keeps nothing. Nobody makes a decision about you from it; it helps our team answer you faster when you get in touch.

When you tell us who you are. We connect a visit to a person only when the person does something that says who they are: signing in to the platform, sending a form or a chat message with contact details, or opening a link in an email we sent them. From that moment the visit, and the earlier pages in it, belong to your record with us.

Calls and texts. When you call or text us, we keep the number, the time and a transcript or recording so we can help you and keep a record of what was agreed. Calls are announced as recorded at the start. If you opt in to text messages from us, we keep your mobile number and a record of your consent. Text messages are sent only with the consent you gave on the form or by texting us first; reply STOP at any time and HELP for help. Message and data rates may apply. Your mobile number and consent are never shared with third parties for their marketing.

Your account. If you sign up for the platform we keep your name, email, company, billing details and the settings you choose.

What we handle for our clients

Our clients install our tracking on their websites and route their calls, texts and chats through us. For them we handle their visitors' activity, their customers' names, numbers, emails, messages, call recordings and transcripts, bookings and orders. We use that data only to provide the service they bought, on their instructions, under our data processing agreement. We never sell it, never use it to advertise and never use it to train AI models. To exercise your rights over data a client holds about you, contact that business; we help them answer.

Why we use it, and on what legal basis

• To run the site and the platform and keep them safe: our legitimate interest in a working, secure service.
• To understand how the site is used and improve it: your consent where the law requires it (the banner), otherwise our legitimate interest.
• To serve you when you ask for a quote, sign up, call, text or chat: performing the contract with you, and our legitimate interest in answering you well.
• To bill you and keep records the law requires: our legal obligations.

We do not sell your personal data, and salessecret.com runs no advertising tags of its own. Some of our clients show offers on Meta, Google or TikTok; on their sites our privacy banner offers a separate Advertising choice, and their ad tags load only when the visitor allows it (or until they opt out where no banner is shown).

Who helps us process it

We use a small set of providers, each bound by a written agreement to use the data only for us: an AI language model provider that writes the visit summaries and powers the assistants and keeps no data, a product analytics service, database and application hosting, a service that turns an IP address into an approximate location, a telephony carrier for calls and texts, a speech-to-text service for call transcripts, a payments provider and an email provider. The roles and locations are on our sub-processors page; the named list is in every client agreement and available on request.

Where it is stored

Our systems are in the United States. If you are in the European Economic Area, the United Kingdom or Switzerland, the transfer relies on the European Commission's standard contractual clauses (and the UK addendum) signed with our providers.

How long we keep it

• Visit records and the written summaries: 12 months from the last visit, then deleted.
• Records tied to an account, a quote or a conversation with you: as long as the relationship lasts and then for the period the law allows claims to be made, then deleted.
• Text message consent records: as long as you are opted in and for four years after, as carrier rules require.
• Your privacy choice: 12 months, then we ask again.

Your choices and rights

Change your mind about tracking. Open privacy choices You can also use the "Privacy choices" link at the bottom of any page.

Browser signals. If your browser sends the Global Privacy Control signal we treat it as "decline".

Ask us. You can ask what we hold about you, ask for a copy, ask us to correct it, ask us to delete it, object to our use of it, or ask us to send it to someone else. Email privacy@salessecret.com. We answer within 30 days. We may need to confirm it is you. Billing and consent records may be kept where the law requires it, and we will tell you if that applies.

Complain. If you are in the EU, UK or Switzerland you can complain to your data protection authority. We would rather hear from you first.

Children

This website and the platform are not aimed at children under 16. We do not knowingly collect personal information from children under 16.

Changes

We will post changes here with a new date. A big change gets a notice on the site, and clients are told by email.